Overview
The Communications and External Relations Associate supports stakeholder engagement, communications, advocacy, and reputational risk management activities across a region. The role focuses on advancing the World Bank Group's regional stakeholder engagement agenda through digital communications and social media.
Key Responsibilities
- Support stakeholder engagement activities through social media and digital communications.
- Monitor online conversations, audience engagement, and digital sentiment.
- Use social media analytics and audience insights to strengthen stakeholder engagement.
- Support digital engagement around virtual events, consultations, flagship initiatives, and regional campaigns.
- Contribute to knowledge sharing across the regional stakeholder engagement network.
- Publish and maintain regional web content.
- Develop digital content highlighting flagship operations, regional priorities, client stories, knowledge products, and development results.
- Support implementation of editorial calendars across social media and web platforms.
- Apply editorial standards to ensure consistency, quality, accessibility, and brand alignment.
- Monitor website performance and digital analytics.
- Manage the region's social media channels and develop engaging content.
- Create compelling platform-specific content, including graphics, short-form videos, multimedia assets, and social media copy.
- Adapt speeches, blogs, feature stories, press releases, newsletters, and campaign materials for social media and digital audiences.
- Coordinate social media support for flagship regional initiatives, executive travel, major announcements, campaigns, and regional events.
- Monitor campaign performance and optimize content using social media analytics.
- Identify opportunities to amplify flagship initiatives, executive positioning, and thought leadership.
- Stay abreast of emerging social media trends, platforms, and best practices.
- Monitor social media conversations, digital platforms, and online communities to identify emerging issues, stakeholder sentiment, reputational risks, and opportunities.
- Analyze online sentiment and digital narratives to provide timely insights.
- Prepare regular social media listening reports and digital insights summaries.
- Support communications around priority reforms by providing timely digital insights.
- Support rapid digital communications during major announcements, reform milestones, emerging issues, or high-profile events.
- Coordinate with regional, country, and corporate communications colleagues to ensure digital listening informs advocacy campaigns, stakeholder engagement, and issue management.
Required Experience
- At least 2 years of relevant professional experience in digital communications, social media management, journalism, public affairs, communications, or stakeholder engagement.
- Demonstrated experience developing and managing social media content and campaigns across multiple platforms.
- Experience managing website content using content management systems.
- Experience monitoring social media, media, and online conversations.
- Demonstrated experience using digital analytics and social listening tools.
- Demonstrated political awareness and ability to diplomatically handle sensitive situations.
- Experience working with senior executives including experience of managing reputational risks and issues, messaging, stakeholder engagement, and media engagement.
- Experience producing or coordinating multimedia content, including graphics, photography, short-form video, or other digital assets, is desirable.
Qualifications
Bachelor's degree in communications, journalism, public relations, marketing, digital communications, international relations, or another relevant field.
