Overview
Conducts research on target audiences to inform communication strategies and decision-making processes.
Tasks Summary
- Conduct comprehensive research on target audiences, including demographics, preferences, attitudes, and behaviours
- Utilise qualitative and quantitative research methods, such as surveys, focus groups, interviews, and data analysis
- Collaborate with internal stakeholders to identify key communication objectives and develop research strategies
- Analyse data to identify trends, patterns, and opportunities for enhancing audience engagement
- Prepare reports, presentations, and recommendations based on research findings
- Monitor media and social media channels to track public sentiment
- Provide support and expertise to communication teams in designing targeted messaging
- Contribute to the development of communication strategies and tactics
- Collaborate with external partners to enhance data collection and analysis capabilities
- Submit observations and contribute to the Lessons Learned process
- Participate in exercises
Experience Requirements
- 2 years' experience using social media analysis tools to generate actionable insights, including query scripting in unfamiliar languages
- 2 years’ experience collecting and analysing statistical data for strategic insights
- Experience in qualitative and quantitative data collection, processing and analysis
Qualification Requirements
Information science, Library, information and archival studies, Museum and library studies