Overview
This consultancy aims to provide specialized expertise in performance-driven digital fundraising content by developing creative frameworks, strategic recommendations, and digital assets to enhance income performance and supporter retention.
Key Responsibilities
- Develop complete ad creative packages for performance campaigns, including video assets, static creatives, carousel formats, short-form vertical content, and adaptations for different placements and audiences.
- Produce creative assets tailored for platforms including Google, Meta, Bing, and TikTok.
- Ensure creative alignment with acquisition goals and platform best practices.
- Collaborate closely with Paid Media Specialists and markets to ensure assets are optimized for performance.
- Develop a localized adaptation framework for global digital fundraising campaigns.
- Prepare concept notes and creative frameworks for locally relevant digital fundraising campaigns.
- Produce strategic guidance and recommendations to align campaign creative approaches with digital acquisition objectives and key performance indicators.
- Prepare a technical brief summarizing relevant global digital fundraising recommendations, platform innovations and emerging formats.
- Develop a short guidance note on recent major platform updates.
- Prepare a performance analysis brief based on campaign and ad-level results.
- Develop a set of strategic optimization recommendations for performance-driven advertising creative.
- Prepare a best practices and lessons learned document.
- Produce a creative performance insights note outlining actionable recommendations.
- Develop a structured Creative Framework for Performance Fundraising.
- Develop practical guidance documents and toolkits to support Country Offices.
- Implement global and cross-market best practices into local creative production.
- Identify and test AI tools that improve efficiency in creative production, copywriting, video generation, and content adaptation.
- Propose structured ways to integrate AI solutions into acquisition and retention content workflows.
- Ensure AI use aligns with organizational standards and brand safety.
- Prepare a landing page content and messaging framework for donation and lead generation pages.
- Develop strategic recommendations for landing page optimization.
- Prepare a technical recommendations brief outlining potential enhancements related to UX/UI, new functionalities, and relevant global improvements.
- Develop a clear pathway and activities to strengthen alignment between paid media creatives and landing page messaging.
Required Experience
- 5 years of progressively responsible work experience in digital marketing or digital fundraising areas, with specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management.
- It would be an advantage if the person had gained the above experience in both agency and charity environments.
Qualifications
- A first level university Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required.
- Any other additional training in a related field is an asset.
