Overview
This consultancy seeks a senior strategic advisor with extensive experience in digital fundraising and digital transformation to support the LAC Cluster in strengthening its strategic direction, governance, and regional alignment in digital fundraising.
Key Responsibilities
- Provide strategic advice based on market analysis, global trends, and sector best practices.
- Support the definition of roles, structures, and strategic priorities for the cluster's digital ecosystem.
- Contribute to recommendations for key campaigns, digital analytics, conversion optimization (CRO), donor retention, and platform evolution (e.g., GGPx).
- Conduct in-depth market analysis for digital fundraising.
- Coordinate and facilitate onboarding processes for new team members.
- Collaborate on defining clear roles and responsibilities for digital fundraising activities.
- Conduct quarterly strategic reviews of digital acquisition plans.
- Provide strategic guidance on the use of digital fundraising systems and tools.
- Offer strategic guidance on content and UX improvements for GGPx.
- Share information and updates on new functionalities and developments.
- Support the implementation of digital analytics best practices and guidelines.
- Coordinate global support for implementation and request measurement tools (CRO).
- Share global best practices and findings.
- Support and coordinate CRO strategy development.
- Work with donor retention teams to design and implement campaigns to maximize revenue from the existing donor base.
Required Experience
More than 10 years of progressively responsible experience in digital marketing or digital fundraising, with a specific focus on areas such as digital acquisition, donor cultivation and retention, integrated media planning, marketing communications, and multi-channel campaign management. Experience in both agency and charity environments is considered an advantage.
Qualifications
A first level university Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required. Any other additional training in a related field is an asset.
