Overview
The National Communications Officer, Social Media will support the day-to-day management and strategic use of IOM Nigeria’s social media platforms to ensure timely, audience-focused, and data-driven digital presence aligned with organizational priorities.
Key Responsibilities
- Support the daily management and updating of IOM Nigeria’s official social media platforms.
- Assist in publishing content across platforms such as X, Facebook, Instagram, LinkedIn, and YouTube.
- Maintain a basic social media posting calendar.
- Ensure posts follow IOM branding, messaging guidance, and communication standards.
- Prepare simple social media planners for each platform.
- Assist in preparing posts or small social media messaging packages around key dates.
- Support the preparation and posting of short social media bursts or mini-campaigns.
- Monitor social media platforms for mentions of IOM Nigeria and migration-related discussions.
- Flag potentially sensitive issues, misinformation, or negative narratives.
- Track trending hashtags and conversations relevant to migration, youth engagement, and humanitarian issues.
- Assist in implementing thematic social media campaigns.
- Work closely with the Media Officer and the Content Creation Officer to ensure campaign content is posted and amplified.
- Support the rollout of campaign messaging.
- Work closely with the Content Creation Officer to ensure produced content is appropriately packaged and posted.
- Adapt captions and messaging for different platforms.
- Ensure social media posts respect ethical storytelling principles, consent requirements, and IOM communication standards.
- Monitor basic performance metrics across social media platforms.
- Prepare periodic summaries of social media activity and engagement.
- Support the identification of posts or content that perform well.
- Coordinate with programme teams and field offices to obtain timely information, photos, and updates.
- Support the ensuring that social media messages reflect ongoing programme activities and institutional priorities.
- Assist in maintaining coordination between social media activities and broader communication initiatives.
Required Experience
- Minimum of three years of professional experience in social media management, preferably within Nigeria.
- Demonstrated experience managing multiple social media platforms and tailoring content for different audiences.
- Proven experience in social media monitoring, analytics, and performance reporting.
- Experience in humanitarian, development, media, or public sector communications is an advantage.
Qualifications
- Bachelor’s degree in Communications, Journalism, Media Studies, Digital Media, Marketing, International Relations, or a related field.
- Additional training or certification in digital communications, social media management, or analytics is an asset.
