Brand Email Outreach campaign development for timbuktoo program

Overview

Develop a brand email outreach campaign for the timbuktoo program to support African founders. The role involves collaborating with the communications team to define campaign objectives, analyze target audiences, and develop an implementation plan.

Key Responsibilities

• Discuss and define the campaign’s target audience, desired goals, and outcome
• Analyze target audience and develop an audience profile
• Define specific message/s and medium/tool to convey message/s to the target audience
• Develop the campaign’s implementation plan

Required Experience

Previous experience in campaign or strategy development with excellent communication and writing/editing skills. Good knowledge of online marketing tools and channels, as well as experience with designing outreach/marketing tools is highly desired.

Qualifications

A degree in marketing, marketing management, communications, or related fields is considered an asset.

Other Details