Overview
Develop a comprehensive Borderlands Awareness Toolkit, including a harmonized communication strategy and innovative communication materials, to promote positive social and behavioural change among border communities and key stakeholders.
Key Responsibilities
- Submit an inception report outlining the assignment approach, detailed work plan, methodology, and implementation schedule.
- Conduct a comprehensive desk review of relevant project documents, IOM communication resources, EU visibility guidelines, and international SBCC best practices.
- Map all awareness-raising activities implemented under the Borderlands project and assess existing communication materials.
- Conduct stakeholder and target audience analysis, including segmentation of beneficiary groups and communication needs.
- Present findings and recommendations during an inception meeting with the IOM technical team.
- Develop the first draft of the Borderlands Awareness Toolkit, including a harmonized communication and awareness strategy, key messages, community facilitation and awareness-raising guides, technical fact sheets and facilitator manuals, graphic concepts and branding elements, draft communication products (posters, brochures, leaflets, infographics, flipcharts, roll-up banners, PowerPoint templates, and social media materials), innovative community engagement tools (forum theatre, community quizzes, participatory games, mobile cinema guides, awareness caravan materials, etc.), and referral mechanism communication materials for vulnerable migrants and victims of trafficking.
- Present draft deliverables during a virtual validation workshop and incorporate technical feedback from IOM and implementing partners.
- Submit the final validated Borderlands Awareness Toolkit incorporating all comments received.
- Deliver the complete communication strategy and toolkit package.
- Provide editable source files (Adobe Illustrator, InDesign, Photoshop, PowerPoint, Word, or equivalent).
- Deliver high-resolution graphic materials and digital communication assets.
- Develop a training module and facilitate one virtual capacity-building session for IOM staff and implementing partners on the use of the toolkit.
- Submit a final consultancy report summarizing the methodology, activities undertaken, deliverables produced, recommendations, and lessons learned.
Required Experience
- Minimum of five (5) to seven (7) years of progressively responsible professional experience in designing communication strategies, awareness-raising campaigns, and behaviour change communication materials.
- Demonstrated experience in developing communication toolkits, communication guides, IEC/BCC materials, or awareness-raising packages for international organizations, United Nations agencies, international NGOs, or development partners.
- Proven experience in designing high-quality print, digital, and audiovisual communication products for diverse audiences, including low-literacy and vulnerable communities.
- Experience working on migration, protection, human trafficking, migrant smuggling, gender-based violence (GBV), public health, social cohesion, human rights, or community development programmes is highly desirable.
Qualifications
- Master's degree or higher in Communications, Visual Communication, Graphic Design, Multimedia Design, Communication for Development (C4D), Social and Behaviour Change Communication (SBCC/SBC), Social Marketing, Social Sciences, or another relevant field from an accredited academic institution.
- Additional specialized training or certification in communication strategy, behaviour change communication, graphic design, digital media, or related disciplines is considered an asset.
