Overview
The role focuses on transforming digital and audience data into actionable insights to support communication strategies and decision-making within the FAO Office of Communications. It involves dashboard creation, impact measurement, and fostering a data-driven culture.
Tasks Summary
- Monitor and evaluate FAO’s digital engagement using approved analytics and tools, delivering weekly and monthly executive summaries.
- Support the establishment of a Customer Relationship Management (CRM) and data management platform tracking, standards, audience segmentation, and consent management.
- Collaborate on maximizing audience engagement with the FAO Museum and events and exhibits, segmenting insights for diverse target groups including families and press.
- Facilitate capacity building through templates and training for the wider organization, and propose continuous improvements based on industry best practices.
- Identify emerging themes, risks, opportunities, and stakeholder conversations relevant to FAO to translate insights into actionable editorial strategies.
- Monitor platform algorithm changes and industry developments and advise teams on how these affect content performance and audience growth.
- Design and maintain automated dashboards on FAO-approved platforms for web analytics, social media, media coverage, newsletters, and museum engagement.
Experience Requirements
- 5 years of relevant experience in Data, Analytics or another related field
- Preferred experience includes defining KPIs for international organizations, familiarity with CRM/email analytics, knowledge of food security or public-sector communications, and skills in SEO/AEO audits and A/B testing.
Qualification Requirements
• Advanced university degree from an institution recognized by the International Association of Universities (IAU)/UNESCO in communications, media studies, data science, statistics, economics, or related fields. Consultants with a bachelor's degree need two additional years of relevant professional experience.
