Overview
The Market Research Specialist drives an audience-informed approach across private-sector fundraising and partnerships, contributing to global insight streams. The role acts as an internal consultant to various divisions and offices.
Key Responsibilities
- Surface stakeholder objectives and translate them into clear insight plans.
- Deploy qualitative and quantitative methods to address insight needs.
- Synthesize data into actionable recommendations.
- Package findings through workshops, briefs, and tools.
- Collaborate globally to align methodologies and share learnings.
- Ensure feedback on insight solution effectiveness.
- Lead core studies such as brand tracking and competitor intelligence.
- Partner with market teams to co-design bespoke research.
- Facilitate debrief workshops to convert findings into decisions.
- Select, brief, and coach external research partners.
- Recruit, onboard, and motivate interns or staff.
- Curate the knowledge base and package complex data into narratives.
- Spot patterns across markets and advocate for action.
- Liaise with Procurement and HR for supplier and talent rosters.
- Establish SOPs, templates, and QA checks.
Required Experience
- A minimum of five (5) years’ professional experience in leading end-to-end, mixed-method market research projects across multiple countries and/or regions is required.
- Demonstrated experience translating consumer and brand insights into actionable recommendations for commercial stakeholders is required.
- Demonstrated ability to craft multi-methodology approaches to garner relevant and actionable audience insights is required.
- Hands-on with modern research toolsets (e.g., Qualtrics, Dovetail, Lookback, Tableau/Power BI, Python, R, SPSS) is an asset.
- Proven track record balancing speed and rigor (quick pulse surveys, lean experiments) without compromising quality is an asset.
- Prior experience to humanitarian or development sector research is an asset.
- Demonstrable experience of using AI tools to improve efficiency in the delivery of research objectives is an asset.
- Developing country work experience is an asset.
- UNICEF/UN experience is an asset.
Qualifications
- An Advanced university degree in Marketing, Statistics, Psychology, Sociology, Anthropology, or a closely related field is required.
- A Bachelor or equivalent (First Level University Degree) in a relevant area combined with 2 additional years of relevant work experience may be accepted in lieu of an advanced university degree (internal staff only).
- Formal coursework in qualitative and quantitative research methods, marketing analytics, or statistics is an asset.
- Professional certifications such as MRS Advanced Certificate, Insights Association IPC, UXQB, or similar is an asset.
