Overview
The Senior Paid Media Assistant will assist in the development and implementation of digital paid media marketing activities, primarily for Canada and other markets, focusing on campaign management and optimization.
Tasks Summary
- Build out media buys for various ad platforms and day-to-day execution of paid media.
- Set up and support optimization of paid media campaigns across social, search, display, and programmatic channels.
- Support colleagues in assessing and adapting creative assets for paid channels.
- Conduct keyword and website research, ad grouping, and audience targeting.
- Troubleshoot performance issues and find solutions.
- Assist in strategy and implement testing to define best practices.
- Analyze campaign performance data and present results.
- Support team members in forecasting.
- Work with third-party partners and agencies.
- Generate innovative ideas to improve campaign efficiency.
- Assist in the execution of digital media buying.
- Support in compiling paid media guidelines and providing training.
Experience Requirements
- 2-years relevant work experience (with High School Diploma) or 1-year relevant work experience with Bachelor’s degree or equivalent or higher.
- Hands-on, demonstratable experience in managing paid media campaigns across main digital channels: Google Ads, Microsoft Ads, Facebook, Instagram, TikTok, Twitter, LinkedIn, GDN, DV360 etc.
- Experience in managing programmatic display campaigns.
- Experience within advertising operations with working knowledge of tag creation and trafficking.
- Demonstratable experience of working with Google Marketing Platform stack and experience in using its tools for campaign set up and optimization.
- Working knowledge of web analytics tools, such as Google Analytics, and experience in working with large data sets.
- Solid understanding of digital performance marketing, conversion, and online donor acquisition.
- Proven case studies of delivering successful campaigns.
- Experience working with Advanced Microsoft Excel skills.
- Knowledge of Google Tag manager (Desirable).
- Understanding of agile principles and tools – Trello / JIRA or similar (Desirable).
- Experience of working with external marketing/media buying agencies (Desirable).
Qualification Requirements
• High School Diploma with 2 years relevant work experience; 1-year relevant work experience with Bachelor’s degree or equivalent or higher.
