National Consultant.Marketing and Communications Strategy National Consultant

Overview

The consultancy aims to develop and implement a marketing and communications strategy to increase awareness and adoption of sustainable alternatives for HFC reduction, positioning the Ozone Unit as a national reference.

Tasks Summary

• Conducting an audience study and categorization of stakeholders.
• Developing key messages and a unifying communication concept.
• Supporting the design and implementation of a multi-channel awareness campaign.
• Proposing and implementing a brand positioning strategy.
• Designing and applying tools and indicators to monitor and evaluate impact.
• Preparing periodic progress reports.
• Delivering a final evaluation report.
• Participating in coordination meetings.

Experience Requirements

• A minimum of 5 years of progressively responsible experience in communications, journalism, or marketing.
• Proven expertise in behavior-focused and institutional communication campaigns.
• Experience in the diffusion of Montreal Protocol initiatives.
• Experience in designing and implementing awareness strategies, brand positioning, and multi-channel campaigns.
• Familiarity with environmental issues, ozone protection, the refrigeration and air conditioning sector, and climate change, as well as knowledge of marketing, is desirable.
• Demonstrated ability to work collaboratively with multidisciplinary teams and to engage with public and private stakeholders is an asset.
• Experience in the refrigeration and air conditioning (RAC) sector, ozone protection, climate change, or other environmental issues is highly desirable.
• Proven ability to design and implement awareness campaigns, develop key messages, and position institutional brands across multiple channels is highly desirable.
• Demonstrated skills in stakeholder engagement, collaboration with public and private institutions, and working with multidisciplinary teams is an asset.

Qualification Requirements

• A masters degree in journalism, communications, marketing, or other related subject is required.
• A bachelor's degree in combination with two qualifying years of experience may be accepted in lieu of the master's degree.
• At least one verifiable course in marketing and brand positioning is required.

Other Details

Languages Required: • Fluency in oral and written Spanish is required.

Languages Preferred: • Any knowledge of other UN language is desirable.

Contract Duration: 8 months

Work Modality: Homebased

Remuneration: