Overview
To manage the distribution of PR content and messaging across media channels and stakeholder platforms, ensuring consistent, timely, and impactful dissemination of organizational narratives, campaigns, and public information.
Tasks Summary
- Develop and implement comprehensive audience-driven public relations (PR) strategies for key projects and moments.
- Build and maintain strong relationships with journalists, editors, media houses, and syndication platforms.
- Manage the dissemination of specific press releases, opinion pieces and campaign outputs across multiple channels.
- Strategize and secure feature stories and long-lead media opportunities.
- Identify and leverage podcasts opportunities, including guest appearances.
- Ensure that all activities have clear objectives, approved messaging, and measurable KPIs.
- Monitor media pickup, reach, engagement, and sentiment.
- Track media trends, audience behaviours and emerging platforms relevant to PR distribution.
- Advise GCS leadership on optimal timing, channels, and formats for dissemination of communication products.
- Support training and mentoring of communications staff on PR distribution best practices.
Experience Requirements
- Minimum 10 years of progressively responsible experience in the media and communications sector, with a strong focus on developing and executing PR strategies for international organizations, NGOs, or global brands.
- Demonstrated ability to build and sustain media relationships and secure high-profile coverage.
- Deep, well established global network of senior editors, journalists, broadcasters, talent managers and PR decision-makers.
- Proven experience in drafting external facing communications products and managing crisis communications and coordinating multi-channel dissemination under tight deadlines.
- Strong project management skills, including handling complex, fast-moving projects.
- Strong interpersonal skills and ability to work collaboratively with multiple internal stakeholders.
- Ability to manage competing priorities, meet multiple deadlines, and work effectively under pressure.
- Demonstrated ability to establish and maintain effective working relationships in a multicultural, multi-ethnic environment with sensitivity and respect for diversity.
- Proven experience in end-to-end development and implementation of complex communications strategies.
- Experience in producing KPIs and implementing tracking systems for communications campaigns.
- In-depth knowledge of measuring communications impact and demonstrating campaign success.
- Up-to-date knowledge of communications trends, media consumption patterns, and how pop culture and news/media are leveraged to drive awareness and impact for large organizations.
- Previous experience working in a communications agency environment and./or with high profile individuals (Desirable).
- Familiarity with podcast production and audio-based PR strategies (Desirable).
- Experience with negotiation of paid collaborations or in-kind arrangements (Desirable).
- Knowledge of UNHCR’s mandate, operations, and global communications priorities (Desirable).
Qualification Requirements
• University Master’s degree and 10 years work experience, or Bachelor’s Degree and 12 years of work experience in journalism, communications, international relations, public relations or related field.
