Overview
Serve as a senior leader responsible for shaping the Bank's narrative and elevating its regional and international standing through strategic media engagement.
Key Responsibilities
- Develop and execute proactive media strategies.
- Curate creative story angles and media packages.
- Lead the development and placement of opinion articles.
- Collaborate with thematic leads to create strategic story lines.
- Lead the activation of media protocols under the Bank's crisis communications framework.
- Build and maintain institutional relationships with prominent international and regional media organizations.
- Coordinate media relationship-building efforts across Bank leadership and COM team leads.
- Ensure that the Bank has a well-maintained contact list of journalists and media outlets.
- Provide strategic media counsel to AIIB senior management.
- Coordinate and oversee media training for senior leadership.
- Manage the Bank's engagement with media.
- Establish and oversee Bank-wide protocols for media engagement.
- Develop and maintain the Bank's core media messages.
- Serve as a senior point of contact for media inquiries.
- Implement and maintain media relationship management systems.
- Collaborate across departments to identify and develop compelling media stories.
- Manage media events, draft and edit news releases, and produce content.
- Oversee and develop the Bank's media monitoring and analytics capacity.
- Oversee the development and maintenance of all media materials.
- Work with external PR agencies and senior media advisors.
Required Experience
- Minimum 10 years' experience in media relations, journalism, or strategic communications, with significant experience at a senior level, preferably including people management experience.
- Background in multilateral institutions, international finance, infrastructure, or development preferred.
- Demonstrated track record of building and maintaining relationships with top-tier international media, including strong current contacts.
- Experience with media in Asia is a plus.
Qualifications
Master’s degree or equivalent in communications, journalism, political science, economics/finance, international relations, public affairs, or other related fields from a reputable university.
