Overview
The CRM Marketing Manager will design, scale, and optimize data-driven customer journeys to drive engagement, retention, and donor growth for the ShareTheMeal app. This role involves end-to-end execution and optimization of multi-channel CRM communications.
Key Responsibilities
- Analyze donor behavior to identify engagement, retention, and growth opportunities.
- Conduct performance deep dives and translate insights into actionable recommendations.
- Plan, build, schedule, QA, and execute multi-channel campaigns (email, push, in-app).
- Track engagement, conversion, retention, and revenue KPIs.
- Lead continuous improvement through experimentation, A/B testing, and applying insights.
- Support automated journey development.
- Define reporting needs and collaborate with BI to enhance dashboards.
Required Experience
- 5 years' experience managing retention, lifecycle or CRM marketing campaigns.
- Experience in managing user journeys and monitoring performance through data.
- Strong hands-on experience with Braze (or similar CRM platform).
- Proven experience managing multi-channel CRM communications (email, push, in-app) in a mobile-first or app-led environment.
- Demonstrated experience analyzing existing customer behavior and lifecycle performance.
- Experience partnering with Analytics/BI teams.
- Experience contributing to CRM planning and lifecycle roadmaps.
- Familiarity with localization and translation workflows.
Qualifications
Master's Degree or equivalent in International Development, Political Science, International Relations and/or other relevant experience.
