Overview
The consultant will be responsible for the development and implementation of a social campaign aimed at promoting positive social relations between migrants/refugees and local community members, and providing reliable knowledge about migration and refugees in Poland.
Key Responsibilities
- Conduct analysis and prepare reports on social perception of migration and migrants in Poland.
- Conduct media monitoring regarding narrative on migrants and migration.
- Identify key stakeholders for campaign impact.
- Support Terms of Reference development for campaign implementation.
- Support IOM in selecting a service provider for campaign implementation.
- Design a culturally sensitive, inclusive campaign strategy with key messages, slogans, and branding.
- Develop high-quality campaign materials including storytelling elements.
- Monitor and review service provider’s work, offering feedback.
- Support the service provider in addressing challenges and optimizing outcomes.
- Collaborate with public institutions, host community members, local authorities, private sector, media, and others.
- Organize local events promoting meaningful social relations.
- Develop campaign evaluation strategy and tools.
- Draft correspondence, prepare and update reports, briefing notes, graphics, and other documentation.
Required Experience
- Extensive experience in social and information campaigns development and implementation.
- Previous working experience in PR and communication will be in assets.
- Experience in developing content for informational/promotional materials in the area of socio-economic integration support for migrants will be an advantage.
- Experience in liaising with governmental authorities, national/international institutions, private sector, local societies and non-governmental organizations.
- Knowledge of migrants' perceptions by the society, social integration.
- General knowledge on migration to Poland and situation of migrants in Poland.
Qualifications
Bachelor’s or Master’s degree in fields such as communications, PR, social sciences, migration studies, international relations, or a related discipline with relevant work experience in social campaign design and implementation, with a focus on migration, social inclusion, or diversity-related initiatives.
