Overview
The Fundraising Officer (Digital Growth) plays a pivotal role in executing UNICEF’s strategy to scale donor acquisition through digital innovation, leading the planning, execution, and optimization of digital campaigns.
Key Responsibilities
- Assist in the planning and coordination of digital marketing campaigns across channels such as social media, email, and search engines.
- Support the digital marketing team in ensuring cohesive and consistent campaign execution.
- Contribute to campaigns that promote brand awareness, donor engagement and conversion to donate.
- Collect and compile performance data to support analysis and reporting.
- Assist in identifying opportunities for campaign improvement based on performance metrics.
- Support basic CRO and A/B testing and content optimization.
- Stay informed of digital marketing trends and share relevant updates with the team.
- Collaborate with the marketing, content and product development teams to support campaign development.
- Collect data, Monitor and analyze campaign performance using tools such as Google Analytics and Facebook Ads.
- Assist in coordinating with vendors on timely delivery of campaign assets.
Required Experience
- A minimum of one year of progressively responsible work experience in digital marketing, with a proven track track record of planning, executing, and optimizing successful multi-channel digital campaigns.
- Experience managing campaigns across multiple platforms (e.g., social media, paid search, display, email) using a data-driven, audience-first approach.
- Demonstrated ability to analyze campaign performance, interpret metrics, and apply insights to improve results.
- Experience collaborating with cross-functional teams (fundraising, communications, creative, data analysis).
- Experience in funnel-based marketing and conversion rate optimization (CRO).
- Familiarity with CRM, analytics, and marketing automation tools.
- Knowledge of emerging digital trends, best practices, and compliance standards in digital marketing.
- Experience in A/B testing and performance optimization for fundraising or sales campaigns.
- Campaign execution and logistics experience including timelines, deliverables, and vendor coordination.
- Experience in the private sector or a similar industry.
- Proficiency in Google Analytics, Meta Ads.
- Proven experience and ability in the private sector with leading an audience first data driven approach to acquiring new customers or donors on digital channels.
Qualifications
A first level university degree in Marketing, Business Administration, Communications, or a related field is required. Additional training in a related field is an asset.
