Overview
Oversee the end-to-end development, management, and growth of IRC’s ECD digital portfolio in MENA, focusing on expanding digital reach, improving user engagement, and ensuring user-centered products.
Key Responsibilities
- Develop strategic direction, planning, and management of IRC's ECD digital portfolio.
- Ensure digital products align with IRC’s mission, audience needs, and program priorities.
- Identify opportunities to improve, expand, integrate, or adapt digital products.
- Support decisions on product maintenance, scaling, improvement, or phasing out.
- Promote the digital portfolio to country program teams and partners.
- Ensure alignment with IRC and project specific branding guidelines.
- Lead the development and implementation of digital growth strategies.
- Oversee social media and digital marketing strategies.
- Monitor digital trends, platform changes, and audience behaviors.
- Guide the team in testing and optimizing campaign approaches.
- Oversee the planning, production, and quality assurance of digital content.
- Manage the maintenance and improvement of IRC’s ECD website.
- Coordinate with teams to ensure digital platforms are updated and user-friendly.
- Ensure content communicates well in MSA Arabic and addresses regional diversity.
- Use feedback and data to identify content gaps and inform improvements.
- Define and track key performance indicators across the digital portfolio.
- Oversee regular analysis of platform data.
- Ensure performance reports include clear learnings and recommendations.
- Promote data-driven experimentation.
- Manage and guide the digital portfolio team, consultants, vendors, and agencies.
- Coordinate with internal teams for smooth implementation of digital priorities.
- Contribute to managing relationships with key partners.
- Represent the digital portfolio in internal and external discussions.
- Support annual planning, budgeting, donor reporting, and strategic documentation.
Required Experience
- 6+ years of experience in digital product management, social media management, growth marketing, or a related role, ideally within the nonprofit or education sector.
- A strong understanding of user experience and design principles.
- Familiarity with analytics tools (e.g., Facebook Insights, Instagram Analytics, Google Analytics) and growth tactics such as A/B testing and content experimentation.
- Excellent written and verbal communication skills.
- Strong project management skills and budget tracking.
- A record of vendors and partners’ management and coordination.
- Collaborative mindset, with experience working cross-functionally and coordinating with diverse teams, ideally across regions.
- Passion for early childhood development and an understanding of caregiver needs in this context.
- Highly Creative and Self-motivated.
- Strong Problem-solving Skills.
- Preferred Qualifications:
- Proven track record of developing and executing successful digital campaigns.
- Proven track record of managing all aspects of a successful product throughout its lifecycle.
- A strong understanding of software development, AI, and web technologies.
- Proven record in e-learning development and instructional design.
- A strong experience with Agile methodologies, collaborative tools and agile project management.
- A strong experience in creative directing and graphic design.
- Previous experience managing small teams.
Qualifications
• Bachelor’s degree in Education Technology, Computer Science, Communications, Digital Media, or a related field.
