Overview
The consultant will develop and deliver a multilingual training program and toolkit to enhance MSMEs' adoption of e-commerce and AI-enabled business tools. The role involves ecosystem assessments, tailored training, coaching, and stakeholder engagement to strengthen MSMEs' online operations, digital marketing, and market access.
Key Responsibilities
- Conduct mapping and ecosystem assessment activities in Tunisia, Syria, Djibouti, and Mauritania.
- Design and deliver practical training activities on e-commerce, AI-enabled business tools, digital marketing, formalization, and internationalisation for MSMEs and women-led businesses.
- Support MSMEs in applying digital tools and strengthening online business operations.
- Contribute to the development and adaptation of practical training materials, coaching resources, toolkits, exercises, and participant guidance materials.
- Deliver country activities according to an indicative timeline, including in-person and online training sessions.
- Facilitate practical learning sessions, adapt training delivery methods, and document participant progress.
- Support the facilitation of national community policy dialogues, stakeholder consultations, and technical exchanges.
- Support the facilitation of Training of Trainers (ToT) workshops targeting policymakers, business support organisations, and relevant institutions.
Required Experience
- A minimum of 8 years of professional work experience in developing and delivering training programmes on e-commerce, digital transformation, or AI tools for small businesses.
- Proven experience in designing practical training curricula and toolkits, with the ability to simplify digital tools for MSME audiences.
- Hands-on experience in e-commerce operations or managing an online business, with practical understanding of marketplace platforms, digital tools, and customer engagement.
- Experience working with MSMEs, women entrepreneurs, entrepreneurship support programmes, and public institutions in the Arab region, is desirable.
- Proven experience conducting digital ecosystem assessments, policy analysis, stakeholder consultations, or digital economy research, is desirable.
- Demonstrated experience facilitating multi-stakeholder workshops, policy dialogues, and capacity-building activities, including conducting live virtual trainings and coaching sessions with interactive exercises and feedback facilitation, is desirable.
- Familiarity with AI-powered content generation tools, e-commerce platforms (e.g. Shopify, Magento, WordPress, Amazon), digital marketing tools, and automation tools, is desirable.
- Prior experience working with United Nations agencies or international development organisations, is desirable.
Qualifications
A bachelor’s degree in E-commerce, Business Administration, Digital Marketing, Computer Science, Information Technology, or a related field is required.
