Overview
This role is established to strengthen the Audience and Market Insights (AMI) unit by bringing in dedicated media analysis expertise. The Junior Media Insights Consultant will support monitoring, tracking, and analyzing media coverage and performance data, and contribute to broader desk research activities.
Key Responsibilities
- Support the team with media analysis that informs strategic decisions on partnership development and channel prioritization.
- Conduct periodic media landscape analyses.
- Assist the AMI team on an ad hoc basis with secondary research tasks.
- Maintain up-to-date insight databases, dashboards, and internal repositories.
- Support end-to-end research activities, including questionnaire design, data synthesis, and the creation of final insight reports.
Required Experience
- Minimum of 6 months of professional experience in market research, data analysis, or audience insights (agency or client-side).
- Familiarity with quantitative and qualitative research methods.
- Experience with digital and analytics tools (e.g., Brandwatch, Talkwalker, Google Analytics).
Qualifications
• Master’s degree in cultural studies, communications, psychology, marketing, political studies, development studies, or a related field.
