The role involves empowering and enabling international UNICEF markets to independently drive profitable and scalable performance marketing, digital fundraising, and paid-advertising operations. The consultant will provide expertise in digital performance marketing and advertising across owned, earned, and paid media channels.
A minimum of 5 years of relevant professional experience in paid media performance marketing or digital fundraising or digital marketing, with a special focus on delivering AI-led digital performance marketing is required. Proven experience is required in paid social (Meta) and paid search (Google, Bing) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns. Experience in managing long-term and multiple projects simultaneously across 5 or more international geographies.
An advanced university degree in one of the following fields is required: marketing, computer science, engineering, technology, digital media, or any other relevant areas. Alternatively, a first level university degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
