Overview
Seeking an experienced and data-driven Digital Marketing Specialist to develop and execute an email marketing strategy focused on engagement, conversion, and lifecycle marketing using Salesforce Marketing Cloud.
Key Responsibilities
- Develop and execute a comprehensive email marketing strategy to drive user engagement, conversion, and retention, using Salesforce Marketing Cloud (SFMC).
- Design, build, and optimize automated email journeys and lifecycle campaigns, including onboarding, re-engagement, and personalized communications for different audience segments.
- Create compelling, relevant, and strategic content for newsletters and targeted email campaigns, tailored to various lifecycle stages and personas.
- Analyze campaign performance data, segment audiences, and use insights to refine outreach, improve conversion rates, and optimize overall campaign effectiveness.
- Collaborate cross-functionally with product, analytics, content, and partnership teams to align messaging, support key initiatives, and ensure a seamless user experience.
- Document best practices, workflows, and performance metrics to support continuous improvement and knowledge sharing within the team.
- Ensure all email communications comply with relevant regulations and best practices (e.g., GDPR, CAN-SPAM, etc.).
Required Experience
5+ years of experience in email marketing, digital marketing, or corporate communications, preferably in a global or NGO context. Proven hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Automation Studio, and Email Studio) or similar email automation platforms. Experience collaborating with cross-functional teams and managing stakeholder relationships.
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field.
