Overview
Seeking a digital paid media performance marketing specialist to act as a strategic advisor and technical leader for digital paid media fundraising activities, aiming to drive growth in donor acquisition and lifetime value.
Key Responsibilities
- Act as a strategic advisor, technical leader, and quality gatekeeper for all digital paid media fundraising activities.
- Enable step-change growth in digital fundraising performance by strengthening strategy, decision-making, measurement rigor, and optimization discipline.
- Ensure paid media investments consistently drive high-quality donor acquisition, with improved retention, and increased donor lifetime value (LTV).
- Serve as advisor to internal fundraising teams and external agencies.
Required Experience
- Minimum 5 years of relevant experience in performance marketing, digital growth, or digital fundraising
- At least 3 years managing longterm value-driven acquisition or fundraising/subscription programs at scale
- Proven experience delivering business performance and revenue growth through paid media campaigns
- Hands-on experience in paid social (Meta) and paid search (Google) campaign execution and optimization
- Demonstrated ability to manage end-to-end campaign lifecycle (setup, delivery, optimization, reporting)
- Experience managing and optimizing multi-channel paid media budgets ($300K or more annually preferred)
- Track record of achieving new customer/donor acquisition and income generation targets
- Experience ensuring quality assurance, best practice implementation, and campaign compliance
- Experience working with agencies and cross-functional teams, ensuring accountability for results
- Practical experience applying AI tools to improve campaign performance, efficiency, and scaling
Qualifications
A first-level university degree (Bachelor's degree) in Marketing, Business, Communications, Advertising, Economics, Statistics, Data Science, Information Systems, or a related discipline
