Marketing Manager

Data-driven Marketing Manager role focused on growing the donor base through campaign optimization and experimentation across paid channels.

Design and manage acquisition experimentation workstream (A/B testing) across paid media channels to optimize creatives, targeting, and messaging.
Analyze performance data to identify bottlenecks, test hypotheses, and generate actionable insights.
Use data tools and analytics platforms to track and report on performance.
Recommend audience refinements, bidding strategies, and creative improvements to maximize conversion rates.
Partner with internal creative, product, and content teams to inform future iterations based on test outcomes.
Own the intake process and the experimentation roadmap.
Track campaign performance and contribute to post-campaign reporting and insights documenting test design, results, and learnings.
Lead the execution, and optimization of high-impact digital performance marketing strategies.
Develop comprehensive media plans that align with business goals.
Regularly analyze data to assess the effectiveness of marketing efforts and provide insights for optimization.
Explore and test new acquisition channels to diversify fundraising efforts and reach new audiences.
Utilize data insights and behavioral analysis to identify and engage with different personas, optimizing campaign messaging and creative to increase conversion rates and supporters’ retention.

University degree in marketing, communication, international relations, computer science or a related field.

Languages Required: Excellent command of spoken and written English.

Languages Preferred: Intermediate knowledge of another official UN language would be a plus (Arabic, Chinese, French, Russian, Spanish).

Contract Duration: 11 months

Work Modality: Remote

Remuneration: