Campaign Manager Specialist - German Speaking

Overview

The role focuses on growing the donor base through paid search campaigns by driving high-intent traffic and customer acquisition through paid search channels. The specialist will manage end-to-end SEM campaigns, from keyword research to performance analysis and landing page testing.

Tasks Summary

• Own strategy, execution, and optimization of Google Ads accounts
• Own strategy, execution, and optimization of Apple Search Ads accounts
• Conduct in-depth keyword research, segmentation, and targeting strategy
• Own growth strategy and campaign implementation across all marketplaces
• Work with content and localisation stakeholders on creating compelling ad copy
• Continuously monitor and optimize campaigns based on performance
• Manage and optimize bidding strategies
• Collaborate with experimentation and datascience teams to improve conversion funnel and attribution
• Stay current with Google Ads updates, competitor activity, and industry best practices
• Own regular performance reviews to share performance and activities with leadership
• Lead the execution, and optimization of high-impact digital performance marketing strategies
• Develop comprehensive media plans that align with business goals
• Regularly analyze data to assess the effectiveness of marketing efforts
• Explore and test new acquisition channels
• Utilize data insights and behavioral analysis to identify and engage with different personas

Experience Requirements

• 5 years' experience managing Search Ads marketing campaigns
• Experience in managing multi-million budgets

Qualification Requirements

University degree in marketing, communication, international relations, computer science or a related field.

Other Details

Languages Required: Excellent command of spoken and written English.

Languages Preferred: Intermediate knowledge of another official UN language would be a plus (Arabic, Chinese, French, Russian, Spanish).

Contract Duration: 11 months

Work Modality:

Remuneration: