Overview
The Digital Engagement Assistant will contribute to the organization’s goals by assisting fundraising areas in the production and testing of digital engagement and automation campaigns and platforms to engage current and potential donors.
Key Responsibilities
- Contribute to achieve PSFR goals by managing digital engagement campaigns to drive donor acquisition/retention.
- Contribute to develop content and digital strategy for optimizing revenue, engagement, retention and brand reputation by implementing websites, automation and email marketing campaigns.
- Identifies, follow up and reports back on content and digital strategic learnings and KPIs and advise on segmentation, automation opportunities and timing related to them.
- Maintains/manage email / automation marketing platform and list health by ensuring activity adheres to local data privacy standards.
- Manage online content through Drupal CMS specially those related to duplicating donation / retention forms for new campaigns; editing content on donation / retention forms and its testing; uploading, following up and testing of Develops tickets bug/issues.
- Assist in gathering technical specifications for website forms, coordinate and undertake website testing and issue tracking.
- Interact with external suppliers to drive successful execution of the digital workplan.
- Play a key role in emergency response, ensuring email and sites campaigns can be launched quickly and effectively to maximize revenue.
- Up-to-date analysis of digital FR innovation, best practices, opportunities and trends
- Provide technical advice and support on matters related to web, email and automation communication and technology.
- Research and provide information relating to new platforms of communication, new media and/or technologies as required.
- Collaborate with the development team to optimize the website and donation platforms, including forms, landing pages, and other key conversion touchpoints.
- Identifies opportunities to introduce new channels into the automations ecosystem to enhance results.
- Ensures the optimization and continuous improvement of digital engagement strategies, through the formulation of hypotheses, their testing, analysis, scaling and socialization.
- Assist in the development and implementation of mechanisms and criteria to coordinate and synergize the different FR digital efforts / channels (suppliers, agencies, digital media) with an omnichannel and integrated perspective.
- Operational responsibility for specific aspects of the digital platforms and e-communication including undertaking short and long-term projects
- Assist in the collating of information - Google Analytics, Google Tag manager, Hotjar or similar - to produce reports and analyze trends.
- Provide information relating to the website, email and text communication, and social media activity for reports and meetings as required.
- Web traffic and source analytics monitoring and reporting against key performance indicators.
- Contributes and coordinates the integration, automation and intelligence of the digital ecosystem.
- Ensures the correct documentation and survey of the processes involved in digital engagement strategies.
- Effective cross-functional coordination and collaboration with Marketing Service Assistants and other PFP’s areas.
- Works with a positive attitude for teamwork within the different PFP areas
- Provide technical expertise to optimize user experience on web platforms, identify behavioral patterns to personalize future digital engagement campaigns.
- Carry out and delivery effectively administrative tasks and responsibilities
- Processes and examines information and data in accordance with instructions received, making necessary abstracts and computations.
- Assist in monitoring and tracking expenditures against the approved budget and income results.
- Assist in searching and evaluating potential suppliers.
Required Experience
- A minimum of 5 years of relevant work experience in digital marketing or fundraising areas.
- Experience in working with inbound marketing/automation tools for international organizations would be desirable.
- digital strategies, campaigns, marketing, and digital fundraising.
- Proven experience using digital analytics and CRM platforms such as Google Analytics and Salesforce, as well as supporting the optimization of websites and donation platforms, including landing pages, forms, and user journeys.
- Experience is required in the operational management of web platforms, email marketing, and automation tools, including content editing and testing in CMS platforms, preferably Drupal.
- Knowledge of paid media campaigns on platforms such as Meta Ads and Google Ads will be valued, contributing to performance monitoring.
- Experience working collaboratively with internal teams, providing support for the continuous improvement of digital platforms, timely responsiveness, and the ability to work under pressure.
Qualifications
- Completion of secondary education is required, preferably supplemented by technical or university courses related to the field of Marketing, Digital Marketing, and/or any other related field.
- For this position, a bachelor’s degree from a recognized academic institution in a relevant field may replace three years of related work experience. A master’s degree may replace additional two years.
- Technical knowledge required: working with automation tools, HTML coding, CSS, UX/UI Designer, graphic design, CMS management.
- Technical knowledge desired: Analytics software, SEO.
