Overview
The role involves managing WFP's TikTok account and developing vertical video content strategies across various social media platforms to increase follower growth and engagement.
Key Responsibilities
- Oversee and manage WFP's TikTok account.
- Develop and implement vertical video content strategy across TikTok, Reels, YouTube Shorts, and emerging platforms.
- Monitor platform trends, algorithm changes, and new features.
- Edit and produce vertical video content using in-app editing tools.
- Be a visible presence on TikTok and other vertical video platforms.
- Monitor comments and mentions across TikTok and build interactions.
- Understand platform-specific metrics and provide actionable insights.
- Conduct regular analytics assessments of vertical video performance.
- Build and maintain a vertical video content library.
- Develop templates and toolkits for regional and country offices.
Required Experience
- Minimum 2-3 years of experience managing social media accounts with focus on vertical video content (TikTok, Instagram Reels, YouTube Shorts).
- Demonstrated portfolio of viral or high-performing vertical video content.
- Experience with international organizations, NGOs, or humanitarian agencies is desirable.
Qualifications
University degree in Communications, Digital Media, Marketing, Journalism, or related field.
