Overview
The Digital Media and Analytics Specialist will support the management and monitoring of UNICEF LACRO’s digital platforms through social media management, paid media implementation, monitoring key issues, analytics, reporting and support to digital initiatives.
Key Responsibilities
- Monitor and analyze the impact of RO’s digital channels and produce timely reports with regional KPIs, with recommendations on tactics to improve UNICEF's digital presence according to performance and trends.
- Monitor and analyze topics impacting children’s rights in LAC, including emerging issues, to set alerts, mitigate risks and leverage opportunities for regional advocacy and communication initiatives.
- Support in planning and execute implementation and monitoring of paid media strategies for reaching and engaging key audiences on regional prioritized issues, upon coordination with Advocacy & Communication Section and following UNICEF procedures, lessons learned as well as marketing and the digital landscape best practices.
- Manage UNICEF LACRO social media channels, including planning, moderation, content management in various formats, organic and paid campaigns, analyzing trends
- Content creation for UNICEF LACRO social media channels in different formats (written, graphic, audiovisual)
- Manage UNICEF LACRO website on Drupal CMS, to keep it updated and aligned with the UNICEF web content lifecycle and the content quality assurance workflow, based on latest UNICEF policies and guidelines, browsers updates and best practices in the digital landscape.
- Support other teams and Country Offices in developing joint digital activities.
- Support initiatives to provide technical assistance to Country Offices in their digital strategies as needed, especially in measuring performance of their goals for voice, reach and engagement
Required Experience
- 5 years of demonstrated experience in digital communication and marketing, including social media, web, analytics and reporting required.
- Demonstrated experience in monitoring digital performance, social listening tools and producing analytical reports.
- Proven experience implementing, monitoring and optimizing paid media campaigns for social media and browsers.
- Experience in managing social media platforms (such as X, Instagram, Facebook, LinkedIn, YouTube or similar) and web content (Knowledge of Drupal CMS or similar platforms is an asset).
- Excellent writing skills with the ability to produce clear, engaging, and audience-tailored social media content under tight deadlines in English and Spanish.
- Strong ability to draft and edit long-form digital content and external communication materials is required.
- Solid copy-editing and quality assurance skills.
- Experience working with content workflows and coordination processes; project management experience is an asset.
- Familiarity with video and YouTube optimization for digital platforms is an asset.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Strong knowledge of digital engagement strategies and audience behaviour.
- Familiarity with working with various communication formats.
- Experience in using Adobe Creative Suite is an asset
- Experience working with international organizations, NGOs, or development-related communications is an asset.
- Ability to work effectively in a multicultural team.
Qualifications
Bachelor's degree in Communication and/or Digital Journalism, Marketing or Advertising. A Master's degree is an asset.
