Overview
The Market Research Manager will increase UNICEF fundraising net revenues, private sector engagement, and communication and advocacy effectiveness by designing, conducting, and interpreting research to produce insights that inform decision-making within Fundraising and Communications.
Key Responsibilities
- Manage market research projects.
- Play a key role in the formulation of UNICEF and PFP strategies.
- Support the operationalizing of insights across UNICEF.
- Ensure the growth in effective use of audience and market insight.
- Establish research plans.
- Contribute to AMI general strategy.
- Oversee work progress to ensure achievement of goals.
- Make strategic recommendations for mass audience and brand focused teams.
- Make decisions concerning AMI funds and human resources impacting mass audience and brand related projects.
Required Experience
- 8 years of relevant work experience is required.
- At least 4 years’ experience working in a communications, boutique insights and strategy, or marketing agencies in an insights-specific role is required.
- Strong experience in data analysis and translating data into actionable insights is required.
- Deep understanding of how to apply insights in a multifaceted, global organization to drive meaningful action is required.
- Proven experience in navigating multi-stakeholder environments and achieving alignment and consensus is required.
- Strong command of quantitative, qualitative, and secondary research methodologies, with full research method neutrality is required.
- Demonstrated experience leveraging AI and LLMs to optimize audience insights functions is required.
Qualifications
- Master or equivalent (Advanced University Degree) in sociology, business, marketing, or market research.
- A Bachelor or equivalent (First Level University Degree) in a relevant area combined with 2 additional years of relevant work experience may be accepted in lieu of an advanced university degree.
