Overview
Lead MSF Belgium's communication and engagement strategy, public narrative, and mobilization campaigns. Contribute to organizational strategy and decision-making as a member of the Management Team.
Key Responsibilities
- Develop MSF Belgium’s communication and engagement strategy.
- Lead MSF Belgium’s Strategic Editorial Meeting.
- Oversee all public-facing editorial governance.
- Provide full editorial oversight of msf.be.
- Lead MSF Belgium’s public engagement and mobilisation strategy.
- Develop and run public mobilisation and political influencing campaigns.
- Support youth engagement, civil society relations, community participation and event-based mobilisation.
- Lead, mentor and develop a team of six communication and engagement professionals.
- Ensure ongoing capacity building in media, digital engagement, mobilisation, editorial quality and crisis communication.
- Direct media relations, crisis communication and narrative positioning.
- Serve as senior spokesperson when needed.
- Coach MSF leadership and experts for media exposure.
- Lead the digital strategy for public engagement.
- Ensure editorial coherence, quality and ethical standards for all msf.be content.
- Use data analytics to improve audience reach, website impact and engagement.
- Ensure responsible digital storytelling and community interaction.
- Partner with the Head of Fundraising.
- Work with the Advocacy Manager.
- Collaborate with the Associative Team.
- Represent MSF Belgium within the MSF International Directors of Communications Platform.
- Contribute to global communication coordination and joint movement-wide campaigns.
- Interface with Operational Communications.
Required Experience
- 8–10+ years in senior communication, public mobilisation, public affairs or media roles
- Minimum of 3 years’ experience leading multidisciplinary communication teams
- Strong experience leading mobilisation and political influencing campaigns
- Solid understanding of humanitarian action
- Strong experience in digital strategy, media relations and editorial governance
- Experience designing and implementing lead generation strategies, including audience segmentation, funnel optimisation, and data‑driven engagement approaches
Qualifications
- Master’s degree in Communication, Journalism, International Relations, Political Science or related area of study
- Equivalent senior experience is an asset
