Head of General Public Fundraising (maternity cover)

Overview

Provide strategic leadership to the General Public Fundraising Unit to drive individual donor engagement, sustainable fundraising growth, and effective management of people and resources.

Key Responsibilities

• Define and lead the implementation of the overall General Public Fundraising strategy.
• Oversee retention, acquisition, reactivation, and conversion actions for general public, middle, and legacy donors.
• Lead the coordination and follow-up of departmental action plans.
• Manage, coach, and support the coordinators/managers of the Direct Marketing, Donor Care, and Middle Donors teams.
• Oversee the overall coordination, performance, and engagement of a broader team.
• Define the strategic direction of the team, set objectives, and monitor team effectiveness.
• Oversee retention, acquisition, reactivation, and conversion campaigns led by the fundraising teams.
• Ensure overall oversight of projects and activities included in the unit action plan.
• Define Objectives and key results (OKRs) and key performance indicators (KPIs).
• Oversee reporting frameworks, performance analysis, and monitoring systems.
• Ensure effective collaboration and alignment across teams and with other units.
• Represent the General Public Fundraising department in internal meetings and initiatives.
• Participate in strategic meetings and projects within the Communication & Fundraising Department.
• Provide regular reporting to Management on departmental performance.

Required Experience

• At least 7 years of experience in fundraising and direct marketing within the humanitarian or non-profit sector, including direct mail, telemarketing and digital engagement activities.
• At least 5 years of experience in team management and staff development within complex organisational environments.
• Proven experience in managing cross-functional projects and external service providers.
• Strong understanding of humanitarian issues and commitment to humanitarian principles.

Qualifications

• University degree or higher education qualification in marketing, fundraising, project management, or a related field.

Other Details