Overview

Develop the concept for a national communication strategy to increase understanding of quality Early Childhood Education and Care (ECEC) in Portugal. The role aims to bring the general public closer to the concept of quality ECEC.

Tasks Summary

• Develop the concept for a national communication campaign.
• Analyze previous similar campaigns and communication materials.
• Gain a deep understanding of ECEC in Portugal to determine target audience and key messages.
• Consider the most effective forms of marketing and communication.
• Provide support by developing the concept for a communication campaign.
• Draft a communication campaign concept note.
• Analyze problem, project communication needs, and target audience.
• Develop a project communication strategy including situation analysis, audience analysis, key partners, objectives, approaches, channels, and key messages.
• Develop a communication plan including proposed activities, timelines, responsibilities, and a costed budget.
• Participate in meetings with project team, working group, and advisory group.

Experience Requirements

• At least 5 years of proven professional experience developing advocacy and communication strategies and related tools and assets.
• Experience developing advocacy and communication strategies at the national level considered an advantage.
• Experience working on ECD, education, and/or workforce campaigns is an asset.
• Knowledge of ECEC provision in Portugal an asset.
• Experience working with ministerial/governmental, EU, or UN campaigns is preferable.

Qualification Requirements

• Bachelor’s degree in communication, marketing, public relations, mass communication or a relevant social science is required.
• Master’s degree in one of these fields is an asset.