Overview
Responsible for developing and leading a digital marketing strategy to grow and diversify income, enhance donor acquisition, and optimize the donor journey. This role involves managing digital fundraising campaigns and infrastructure.
Tasks Summary
- Develop and implement digital fundraising strategy and workplan with annual targets.
- Ensure income and donor acquisition targets are met.
- Identify growth opportunities and develop business cases.
- Create and manage comprehensive digital strategies and roadmaps.
- Create campaign/marketing briefs and lead briefing processes with agencies.
- Provide strategic guidance to digital agencies for campaign and channel strategy.
- Foster digital innovation and testing for sustainable income growth.
- Ensure emergency response plans for digital fundraising activation.
- Oversee planning, implementation, and evaluation of marketing campaigns.
- Use digital analytic tools to measure and analyze trends.
- Monitor, test, and optimize campaign performance against KPIs.
- Evaluate campaign performance and implement data-driven improvements.
- Use a test and learn approach for campaigns.
- Write and present reports on campaign performance.
- Maintain and improve donation infrastructure and e-Commerce ecosystem.
- Develop and optimize landing page strategy.
- Build roadmap for fundraising website enhancements.
- Ensure integration with other fundraising channels.
- Lead digital implementation of cross-cutting activities.
- Support donor retention activities.
- Provide corporate fundraising support.
- Assist in Communications-led activities.
- Lead the digital fundraising team.
- Empower and nurture team members.
- Collaborate with relevant teams.
- Manage relationships and projects with external agencies.
- Build and maintain relationships with key stakeholders.
- Manage risks associated with digital fundraising activities.
- Support development of investment plans and business cases.
- Provide technical expertise in digital donor fundraising tools and techniques.
- Participate in knowledge-sharing platforms.
Experience Requirements
- A minimum of 2 (two) years of professional experience in eCommerce, digital fundraising, digital marketing, or other related field is required.
- Previous managerial experience is essential.
- Additional years of experience with progressively increasing responsibilities, including direct responsibility for setting and meeting income targets will be considered an asset.
- Experience in a similar industry, particularly in the non-profit sector, is preferred.
- Experience with alternative digital marketing strategies, including SEO, email marketing, influencer marketing, content marketing, and CRM channels is a strong advantage.
- Knowledge of CRO, A/B testing, UI/UX, and online payments as well as experience in managing external web development agencies is an advantage.
- Experience in, and knowledge of, the country context.
- Relevant marketing experience.
Qualification Requirements
University Degree in one of the following fields is required: Marketing, Communications, Fundraising, Management, Business Administration, digital marketing, eCommerce or another relevant technical field. Additional training in a related field is an asset.
